Google Currents New Reader App from Google

Google has launched its  magazine reading application called ‘Google Currents’. Google Currents allows users to read magazines, newspapers, and other content on their Android and  iOS devices.

“We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as sharing photos on Google+, watching You Tube videos and discovering books, movies and music from Android Market,” says Google in a blog post.

“Today we’re expanding our content offering with the introduction of Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger”.

To get started with the new Google Currents, users just need to download the application and choose the magazine/newspaper they want to subscriptions to for free. The app also features RSS, video and photo feeds, Google+ streams and Google Reader subscriptions.

Now u can download the application and subscribe for free to publications which include Forbes, The Atlantic, ABC News, The Guardian, and Al-Jazeera English.

Google  also launched a self-service platform, that  allows publishers to design, brand and customise their web content. “For example, if you’re a small regional news outlet, a non-profit organisation without access to a mobile development team, or a national TV network with web content, you can effortlessly create hands-on digital publications for Google Currents,” says Google.

“Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline,” product manager Mussie Shore and technical lead Sami Shalabi said blog post on Thursday.

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